Vikas SN

ETnow had aired an interview with Flipkart co-founder - Sachin Bansal in its Starting up program this week. While the majority of the information in this 13min long video is widely known, there were few bits of information which I found quite interesting:

• Flipkart was initially meant to be a comparison engine but back then there were not a lot of e-commerce companies to compare.
• Flipkart started with a consignment model but today 80% of the deliveries happen through warehouses.
• Books has 20% profit margin which is much higher than other products. Hence they started with books.
• Books now contribute to 50% of Flipkart’s revenue followed by Electronics.
• Flipkart currently has 1.5 million customers with 70% repeat rate.
• Digital Music Store launching in the next couple of months. It will offer streaming music as well as paid downloads.
• The company is expected to surpass 500 Crore Revenue by March 2012.